The Full Story of Mountain Views Extra Mile for Happiness Campaign [Video]

Everyone tries his or her best to find or reach what they want. Taking the extra mile can help you reach your goals or happiness and satisfaction. Mountain View is one of the brands that go the extra mile to satisfy its consumers. This year’s Ramadan Mountain View made a campaign #ExtraMileForHappiness with many phases.

The ad featured the Egyptian king Mohamed Salah and how he is taking the extra mile in his life with his family and in his training. Mountain View made a Mother’s Day activation. Influencers are also one of the strong ways to market your brand and this is what Mountain View did. They also took a strong direction in their campaign which is the on-ground events by making two events.

Mountain View’s Ramadan Campaign: Using Celebrity Power and Emotional Connection

The first phase of the campaign was the ad. The ad starred Mohamed Salah and his children enjoying their …