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The Fabulous DS SM Tribute [Video]

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Brand Strategy

Italians are always fabled for their flair in design, but the French know how to pen a sexy-looking car just as well. Just think of manufacturers like Delahaye, Alpine, Bugatti, Peugeot and Renault, who all made their mark on car design at some point during their existence. One of the most prolific car manufacturers from France though, known for its often quirky but very appealing designs, is Citroën. The brand legacy includes icons such as the Traction Avant, the 2CV and Mehari, the HY (a personal favourite!) and of course the DS. However, one of the most evocative cars ever made by the French firm, and made in collaboration with Maserati, has to be the SM. Now, roughly half a century after the original, the SM has made a comeback under the premium DS Automobiles brand, in the form of the utterly gorgeous DS SM Tribute concept car. 

Sa Majesté, Her Majesty

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