Great content marketing is all about telling a story. But the story is only as good as the execution.

Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. And animated videos turn even the most complex ideas into easy-to-digest entertainment pieces for your ideal audience.

Let’s talk benefits. Whether you’re explaining a new app, promoting a new initiative or service, or need animated idents for your new podcast, animation can help you visually bring your message to life in the right tone, without creative limitations.

In this lengthy article, we’re going to go through everything you need to know about animated video production in 2023. If you want to skip to different sections, we’ve anchored some handy links here: