Few revolutions in the tech world have been as all-encompassing and powerful as the emergence of mobile computing. Currently, around half of Earth’s total population is connected to the internet via a mobile phone, and the numbers are sure to increase as mobile internet and devices become cheaper and more accessible across the world. While this means a significant paradigm shift for just about everyone, it’s advertisers and marketing teams that need to sit up and take note.
Over 50% of all transactions these days happen on mobile platforms. Modern advertising hasn’t slept over this statistic—the benefits of tailoring content to mobile platforms, especially in the form of video, cannot be understated.
Why Is Video Advertising More Effective?
Why video, though? For starters, it’s because humans are inherently lazy, and for good reason. The average human being is bombarded with over 34 gigabytes of digital information daily—and our brains are evolutionarily tuned to focus on efficient methods of …