The 31st China International Advertising Festival Showcases Innovation | PR Newswire [Video]

The event in Xiamen celebrates cutting-edge developments, emphasizing quality and global collaboration in the advertising sector

, /PRNewswire/ — The 31^st China International Advertising Festival (the “Festival”) recently unfolded in the scenic city of Xiamen, China, popularly known as Egret Island. This premier annual event for the Chinese advertising industry focused on leveraging new productive forces, fostering innovative integration, and pursuing high-quality development. The festival attracted government officials, scholars, and advertising professionals from across the globe, all gathering to drive forward the sector’s transformation and discuss future growth strategies.

The advertising sector is currently embracing new opportunities for quality development, driven by new productive forces. The event played a key role in highlighting the constructive impact of these innovations by assembling top-tier industry professionals and innovators. The Festival offered a wide-ranging and compelling program, focusing on crucial areas such as new productive forces, AI, global branding, digital marketing, and standards accreditation.

Participants took part in several …