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Tesla owners are more likely to buy another Tesla than owners of any other vehicle brand are likely to buy another model from the brand they are driving. That has been the case for a long time in the USA, and it continued to be the case in the first half of 2024.
As an owner of a Tesla Model 3 for 5 years, I think I can speak a little bit to the appeal of getting another Tesla. First of all, Tesla just makes really nice vehicles that driver superbly, have clean minimalist interiors but with extremely comfy seats, offer the easiest charging in the world, and come with nice occasional updates to the infotainment system. Also, when it comes time to buy, I think there’s a matter that shouldn’t be overlooked. People hate going to a car dealership, getting pushed to add …