Tendril Returns to the College Football Playoffs for ESPN – Motion design [Video]

The latest work from Tendril’s motion team for ESPN’s coverage of the College Football Playoffs presents a stylistic departure from their previous work but retains all the visceral energy and visual innovation we’ve come to expect.

From the tendril team: “We purposefully pivoted from the elemental grit and raw power of our last engagement. Instead, we focused on the unique story each team carves, moment to moment, on their path to glory. In college football, strategy, character and split second decisions can make all the difference between agony and ascension.

“Time is of the essence for both the players and fans. As the seconds tick down, the tension mounts in a visceral way. We built our visual language on translating this immaterial currency into an actual field of expression – splicing, rippling, and relentlessly vibrating to the rhythm of the game. 

“Our 3D animation is transformative, blending the fast intensity of each …