Ten Years In, Baserange Is Doubling Down on Its Mission [Video]

Want to feel old? When Marie-Louise Mogensen started designing undergarments for Baserange, the womenswear brand she cofounded with Blandine de Verdelhan in 2012, underwire bras were the norm. “It was important for us to remove the wires because, in a way, they dictate a more ‘correct’ shape or stereotype,” Mogensen, who is based in Denmark, says. “And breasts are so beautiful as they are.”

From the start, the goal was to design a line of earth-tone bras and underwear, as well as T-shirts and bodysuits, that were comfortable, made from recycled and natural fabrics like bamboo, and feminine without catering to the male gaze. Essentially, the opposite of Victoria’s Secret. A pair of high-waisted underpants, for example, were meant to support “our bodies and how they change throughout a day, a week, or years,” says Mogensen. None of the brand’s photos were retouched.

More than 10 years later, Baserangehas grown to include an expansive ready-to-wear …