Telford Shopping Centre | Case Study [Video]

We work with Telford Shopping Centre every year to produce their Christmas TV ad campaign. It’s a vital time of year for retail marketing and having the right advert can mean the difference between success and failure.

This year we were asked to come up with a creative concept that would work well in an animated advert. Telford had studied the competition and come to the conclusion that an animated approach would make them stand out in a crowded marketplace.

The final solution needed to get the audience engaged and excited about Christmas at Telford, and also had to feature the key product ranges that are most popular at Christmas: toys & games, gifts and clothing & jewellery.

Our concept

One of the most inspiring and interesting features of Telford shopping centre is a giant bubble blowing frog clock, designed by Kit …