Telfar, the brand behind the iconic “Bushwick Birkin,” is set to open its first flagship store in New York City on November 23. Located in Manhattan’s Soho neighborhood at the corner of Canal and Broadway, the store promises to redefine retail with a dynamic, interactive shopping experience.
The 10,000-square-foot space embodies the innovative vision of Telfar Clemens, the brand’s founder, and creative director Babak Radboy. “I’m a 360 brand that makes everything from bags, clothes, jewelry, accessories, everything,” Clemens shared. “I want to have everything under one umbrella and actually have the full vision.” The new flagship store achieves this goal by bringing Telfar’s products and creative ethos together in one immersive space.
A standout feature of the store is its in-house TV studio, inspired by the brand’s TELFARTV channel. Shoppers can create their own content, which will be displayed on digital screens throughout the store in real time. Clemens …