CANNES — Any media owner will claim to have a good on-the-ground understanding of its audience. But now TelevisaUnivision is taking that to the air.
The Hispanic-focused media company is expanding its footprint with retail media partnerships as well as travel media partnerships, such as with United’s new Kinective Media Network.
In this video interview with TVREV co-founder Alan Wolk for Beet.TV, Fernando Romero, SVP, U.S Digital Advertising Sales, TelevisaUnivision, explains how it works.
United Airlines recently launched its Kinective media network.
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TelevisaUnivision is partnering with Kinective in several ways. The company is putting its content, such as its ViX property and unique programming, on United’s in-flight entertainment systems, to engage with Latinos and US Hispanics.
“We were partners with them from a content standpoint, and we were also partners with them from a transactional standpoint to grow the ViX …