During Black Friday and Cyber Monday promotions, sales reached record highs.
MINNEAPOLIS — Minneapolis-based Target Corporation reported its quarterly earnings Thursday, showing a slight increase in sales following a holiday boost.
Total sales in November and December grew 2.8% — more than in 2023 — according to a Target press release. During Black Friday and Cyber Monday promotions, sales reached record highs.
Online, Target reported a 9% increase in digital sales and a 50% growth on Target Plus.
“Our team delivered continued traffic growth and better-than-expected holiday-season performance, thanks to their focus on serving guests with an inspiring, easy, and joyous shopping experience,” Brian Cornell, chair and chief executive officer, said in a release.
Looking forward to the fourth quarter, Target shared it expects a growth of 1.5% in comparable sales.
Target also shared that two people in leadership roles will be retiring: Mark Schindele as executive vice president and chief stores officer, and …