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How to Market your Brand

How to Choose & Optimize Your Project Management Method: Part 2 of 4 – Weighing Your Options [Video]

In part 2 of the blog series, see highlights from the "Agency Growth Webinar – Best Practices: Project Management for Content," hosted by Accelo's Alex Guest with Paul Zalewski, VP of Marketing at Verblio, where they reviewed project management methods – Agile, Lean, Kanban, & Waterfall. [Webinar Video Included]

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How to Create Your Marketing Campaign Goals đź“Š [Video]

🎯 How to Create Your Marketing Campaign Goals:One of the first things a brand should do before starting a marketing campaign is to figure out what the campaign goals are. Your campaign should have goals that provide clarity, purpose, direction, and vision. If it doesn’t, you’ll lose time & money every time.Goals can be created by asking your team valuable questions such as:💡Why are we doing this campaign? 💡What do we expect to get out of it? 💡What will success look like once the campaign is over? These are just sample questions to consider, but by doing this exercise you and your team will be able to create SMART goals so priorities and milestones can be set properly.🎯 Common campaign goals include:💡Increase revenue💡Acquire new clients💡Increase brand awareness 💡Generate high quality leadsFor more info on how to create a successful marketing campaign, book your free 15 minute consultation call and we’ll help help you get started on the right path👍🏽📱 404-980-9991#theswinkagency #marketingtips #marketingcampaign