Sustainable Brand Design Amongst a Sea of Green [Video]

With the climate crisis changing our world at a rapid rate, both companies and consumers are seeking to adopt more sustainable, environmentally-friendly habits.

But how does this translate into the world of branding and design?

“Green” connotations – how we see sustainability in branding

Sceptical shopping

There is a general conception amongst shoppers that eco-friendly products are usually not as good as their non-sustainable counterparts, and will almost always have a much larger strain on the wallet. Though this isn’t the case every time, unfortunately it’s not a completely unfounded concern.

In previous years (and still to some extent), eco-friendly products tend to be pricier at face value, paired with the fact it can be tricky to find sustainable products that work the same as their non-eco friendly alternatives. The idea is that most consumers do very much want to buy more sustainably, but very few actually do.

In the past, these products have often been marketed with the same generic …