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Brand Strategy

Success Stories | Loyalty Transformations [Video]

“Our real-time loyalty platform is a re-platforming of our loyalty business …it’s Eagle Eye…a next generation loyalty platform [which] can be instantaneous, it can reconcile full history and it’s not constrained in terms of the offers we can provide or how we can repurpose it.”

Brad Banducci, Woolworths Group CEO

“Ten years ago, loyalty programs were based on plastic cards and paper vouchers – they were cumbersome to use for customers and our business, the technology that Eagle Eye provides has helped transform how we can reward and recognize our customers in real-time.”

Glenn Baker, Woolworths General Manager of Everyday Rewards

“This has been transformational year for our More Card loyalty scheme, and we are very pleased to be working with Eagle Eye, who are an acknowledged leader in this field, as we implement our plans to develop the scheme still further for our customers.”

Rachel Eyre, Morrisons Chief Customer & Marketing Officer

“Our ambition is to transform how our much-loved brands can deliver a more personalised experience for customers. With …

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