There are so many streaming options for consumers out there. How can advertisers manage their campaigns and maximize their performance across these streaming publishers? How can Amazon Streaming TV [STV] ads help brands build awareness and reach wider audiences?
I think you’re touching on a very important point that is “fragmentation.” Often, brands think of fragmentation of apps. But CTV is fragmented also from an “operating system” standpoint. While mobile and desktop have two main operating systems, CTV has 8 to 10 different operating systems. This complicates things when it comes to measurement.
Amazon Ads can help advertisers buy via programmatic guaranteed and private marketplace deals and reach audiences across our media properties, like exclusive inventory in Freevee and Twitch, with direct integration with premium 3P [third-party] publishers—with Amazon Publisher Direct, which also provides exclusive inventory from these 3P publishers—along with integrations with 3P exchanges like Freewheel or AdX. In addition, …