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Steve Madden Unveils Never Miss a Beat Fall Campaign Footwear News [Video]

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Brand Strategy

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Steve Madden has unveiled its global fall 2024 campaign “Never Miss a Beat,” a love letter to New York City, where the brand was founded in 1990.

Steve Madden‘s “Never Miss a Beat” fall 2024 campaign

The brand’s birthplace is front and center in the video, and a number of familiar New Yorkers make cameos throughout.

Stars include “The Green Lady” of Brooklyn, who is known for wearing only green; fashion designer and club personality Richie Rich; writer Mickey Boardman; drag queen Lady Bunny; fashion journalist Lynn Yaeger; and taxi driver-turned-viral street hooper George Papoutsis.

Additionally, Seth Phillips, aka @guywithasign, is featured holding a sign that reads, “Yes, Steve is a real person.” Fittingly, Mr. Madden himself also makes a cameo, and during the scene he …

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