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Starbucks’ CEO switch shows an old investing rule is still alive [Video]

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Personal Branding

One thing you hate is when a shibboleth that’s meant to exert and exact discipline actually loses you money. That’s how I have been feeling about the idea that giving up on value is a sin. Since the late ’80s, I have held that if you think that a company, or its brand, is valuable, you must fight to “keep it on your sheets,” the genuine Wall Street gibberish for holding on to the stock.

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