World number one cider keeps the innovation coming with a new whisky-flavoured premium cider.
Savanna fans are in for a treat with the recent launch of Savanna Neat – Premium Whisky Flavoured Cider. Remaining true to its core, it’s the Savanna crisp and dry cider that consumers know and love with a touch of whisky flavour and notes of toasted oak.
It’s giving whisky. It’s giving aged in a barrel… but in a fridge. Inside a barrel.
Robert Weeder, brand manager at Heineken Beverages, says “We’ve crafted it for an unpretentious generation that’s into bold new flavours without the fuss.” No need for sniffing tumblers here. Savanna Neat is ready to drink from a perfectly chilled bottle.
The newest sibling in the popular Savanna family of flavour variants, Savanna Neat celebrates a nation that never takes itself too seriously, as is seen in the campaign created by TBWA/Hunt Lascaris.
The campaign, titled “It’s giving whisky” has been unveiled on …