South Dakota Credit Union Taps Local Talent As New CEO | PR Newswire [Video]

, /PRNewswire/ — Northern Hills Federal Credit Union (NHFCU) proudly announces the promotion of Misty Winter from Executive Vice President to Chief Executive Officer. Winter, a Rapid City-area native, joined NHFCU in 2023 after spending decades serving members throughout western South Dakota.

The move strategically prepared Winter to take up the mantle following the retirement of long-time CEO, Floyd Rummel III, who helped expand the credit union to more branches in the Black Hills with physical locations in Sturgis, Deadwood, Spearfish, and Belle Fourche.

Timelines align for increased growth as Northern Hills Federal Credit Union has been given the opportunity to serve the entire state of South Dakota via the National Credit Union Association. NHFCU will provide services to all communities via its online and mobile banking technology, as well as through brick-and-mortar locations.

“Succession planning requires careful consideration,” said Rummel after spending 11 of his illustrious 40-year career …