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Sony Drops Harold and the Purple Crayon Trailer [Video]

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Branding Design

Sony Pictures has shared the second official trailer and a new poster for the upcoming live-action animated hybrid family adventure/comedy, Harold and the Purple Crayon, hitting theaters August 2. Inspired by the 1955 children’s picture book written and illustrated by Crockett Johnson, the film follows adventurous Harold, played by Zachary Levi, who has brought himself out of his 2D adventures into the physical world just by drawing it.

In the film, his crayon is made of pure imagination… and after drawing himself right off the page into the real world, Harold is filled with wonder about everything. But not everything goes as planned. In fact, admonished with ‘What were you thinking?’ for one rather disastrous kids’ ride he turned into real helicopter, Harold cheekily says, ‘No… honestly, I don’t do a lot of thinking…’ Which he doesn’t.

Like the book, the adventurous Harold can make anything come to life simply by drawing it. Harold …

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