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Dive Brief:
- Solo Stove, the maker of smokeless fire pits, is teaming up with Snoop Dogg again in a campaign the marketer says is its largest to-date, according to information shared with sister publication Marketing Dive. The Martin Agency worked on the effort.
- “Blunt Marketing” features Snoop Dogg and his longtime collaborator Warren G engaging in a “blunt” session — a play on the word’s definition as both a type of rolled marijuana cigarette and a candid approach to a topic, in this case the brand’s products. The campaign is set to air across video, digital, social channels and more.
- The effort, which will last through the end of the year, features limited-edition merchandise and high visibility placements on programs including Amazon’s Thursday Night Football, NFL Sunday Ticket and “The Voice.” The latest effort from Solo Stove follows its “Snoop Dogg …