SMB and advertising? Let’s talk about communities [Video]

No business is too small for growing customer love. But when you’re wearing multiple hats (CEO, CFO, CMO, you name it) you can’t do everything on your own. See how these SMBs are doing it.

Advertisers share their real-world experiences leveraging sponsored ads to help grow their small businesses

When I managed social media alone at a small arts and culture institution, I was unsure about whether my marketing strategy was effective because I didn’t understand how to measure campaign performance. Others share the same sentiment: A recent survey found that while 76% of small and medium business (SMB) owners invest in advertising, 26% of them were unsure how to measure campaign performance.¹ So, what do we do?

I sought out to interview SMB advertisers and better understand how they resolve some of these knowledge gaps.

The revelation I heard repeatedly behind the scenes: SMB advertisers relied on their communities to teach them what they didn’t know—whether …