The founder of Sidekick Boxing Daniel Knight has had a formative relationship with outspoken athlete Andrew Tate. Knight, who started Sidekick Boxing in 2010, initially sponsored Tate when he was a rising star in the kickboxing world. Despite the risks associated with Tate’s polarizing personality, Knight saw an opportunity to leverage Tate’s charisma and ability to generate buzz to elevate the Sidekick brand.
Andrew Tate, a controversial figure known for his kickboxing and social media presence, got his start with Sidekick and a pair of boxing gloves from the brand. Eventually, he found success with Full-contact kickboxing. The partnership between Knight and Tate lasted about four years. During this time, Tate was the main sponsored fighter for Sidekick Boxing. Knight described Tate as easy to talk to, noting that they quickly became friends.
However, the relationship eventually soured due to difficulties working with Andrew Tate’s team, who allegedly employed unprofessional tactics, such as …