In this comprehensive session titled ‘Building Your Brand Strategy,’ join Kara Robinson Sabin, the visionary CEO of Sundial Brands, as she shares her formidable journey within the beauty industry. Hosted by Americus Reed, this discussion explores key aspects of building an inclusive brand ethos, specifically focusing on Shea Moisture’s commitment to supporting black women and investing in community development. Together, the two share Kara’s experiences with overcoming systemic challenges as a black woman in corporate America and the importance of authenticity in leadership, this video is a must-watch for students and young professionals looking to understand the nuances of brand strategy, social justice issues, and executive leadership in today’s volatile business environment.
