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See Graham & Brown’s 2025 Color of the Year Here [Video]

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Brand Strategy

Brown is a color that has been used in interior design for centuries, bringing balance and warmth to any room. With an increased desire to create spaces that feel cozy and inviting, designers are leaning into neutral brown tones through furniture, décor, and—of course—paint. Graham & Brown has answered this call with its 2025 color of the year—Elderton—a rich, neutral-toned brown.

When selecting its 2025 shade, the brand wanted to mimic the natural elements with a grounding color, which Elderton does with its unparalleled depth. “Elderton is a chameleon color that can be sophisticated yet cozy depending on the mood of the space it is in,” said Paula Taylor, head stylist and trend specialist at Graham & Brown, in a press release. “It will add drama to contemporary colors by creating a theatrical backdrop, allowing them to shine through.”

Graham & Brown

Elderton, which gets its namesake from the traditional, native elder tree, is meant to …

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