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SeaQuest closing, AquaZoo takes its place [Video]

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Brand Development

River Ridge mall announced the upcoming development and opening of Hill City AquaZoo, an updated and enhanced experience for the community to meet with and learn about unique animals and the importance of conservation.

Hill City AquaZoo is an original brand and concept developed by River Ridge that will open in the current SeaQuest Lynchburg location, a news release states.

“We’re investing in an updated experience for our guests that will allow us to create our own unique programs and ways to engage with the community,” Melissa Faria, general manager at River Ridge, said in a news release.

River Ridge leadership also has decided to honor all previous SeaQuest Lynchburg annual memberships.

According to Faria, Hill City AquaZoo will continue to serve families, schools and other community members, who can learn about unique animals and experience them up close. Part of this experience will include continued educational opportunities about the …

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