Chanel has launched its latest fragrance campaign with the unveiling coming ahead of a key season for male fragrance sales, Father’s Day. The luxury fashion and beauty giant is making its usual heavy investment in ensuring its marketing has an impact.
The campaign is directed by none other than Martin Scorsese with Bleu de Chanel ambassador Timothée Chalamet starring. The company said it “ushers in a new era of the House’s iconic fragrance”.
It’s inspired by “the magnetic pull and timeless spirit of this fresh, luminous scent, Scorsese, an icon, and Chalamet, one of the boldest actors of this generation, worked together for the first time ever to create a contemporary picture of free, daring, and determined self-discovery”.
Scorsese has a long history with the company and he directed the first Blue de Chanel campaign as far back as 2010.
This time we’re told he’s “using his creative genius to portray the …