Saudi Arabia, Microsoft partner to integrate AI in media [Video]

The Saudi Ministry of Media and Microsoft Arabia (NASDAQ: MSFT) has signed a memorandum of understanding (MoU) to explore a wholesale integration of artificial intelligence (AI) for local media in the Gulf state.

The partnership will cover several areas in the media ecosystem, including television, radio, and print, to bring the industry to par with its contemporaries in other regions. The collaboration is expected to provide the ministry with advanced solutions “to improve the quality of local media content.”

Microsoft will offer the ministry its advanced AI offerings including Copilot and its new range of small language models (SMLs) to improve media productions in the oil-rich country. The partnership is projected to yield positive results for data analysis, security solutions, and machine learning integrations across the board.

Several high-ranking officials from both entities attended the MoU signing ceremony, with Microsoft Arabia President Turki Badhris representing the technology giant.

Speaking with journalists after the signing, Badhris hinted at the monetary benefits of …