Sainsbury’s slammed for setting up smoking billboard close to Grenfell | UK News [Video]

Sainsbury’s has been deemed insensitive for putting up an advert that pumped out smoke in the shadow of Grenfell Tower.

The supermarket’s billboard for BBQ ribs in Shepherd’s Bush was erected close to the site of the fire that killed 72 people in 2017.

Smoke emitting from the advert caused such concern that shortly before 4pm on July 10, someone called 999.

A crew from Hammersmith Fire Station went to the scene and quickly established that it was just a marketing stunt.

Plumber Chloe Troncone filmed the firefighters standing next to the billboard and has since slammed Sainsbury’s for being insensitive.

She said: ‘They were trying to promote these smokey ribs and it was a good idea on paper but in reality it was an awful idea.

‘It’s quite a busy road so if you’re passing by, or are in, one of the many tower blocks and all you can …