Rules Dont Apply: The Attention Economy [Video]

As part of its presence at SXSW Sydney in 2024, The Growth Distillery hosted a series of 10 vodcasts (a podcast with video) hosted by Dan Krigstein and branded Rules Don’t Apply.

The ninth guest in the series was Dr Karen Nelson-Field, a globally recognised authority on the attention economy.

Nelson-Field reveals how platforms dictate what we see, how we think, and where we focus. With over 3 billion data points collected across 17 countries, Karen unpacks the science of attention and the hidden mechanisms shaping our digital interactions.

Discover why not all reach is created equal and how user experience design, immersive formats, and platform engineering control what captures our attention. Karen also shares invaluable insights into the future of marketing, offering guidance on how brands can adapt to these dynamics to drive better results.

From the transformative potential of augmented reality to the surprising truths about …