Rubbing beef fat on your face is new viral skincare trend: ‘Bigger than ever’ [Video]

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Rubbing beef fat on your face is one of the newest skincare fads.

Beef tallow is currently trending on social media as an alternative to traditional skincare products.

The simple-ingredient balms are made from the fat surrounding the kidneys of cows and processed into a butter that can be used as a moisturizer.

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While many might turn up their noses to using an animal-based product on the face, natural skincare company Hearth and Homestead in Virginia sold out of its tallow balm product on Black Friday.

Lily Wilmoth, the company’s founder and president, spoke with Fox News Digital in an on-camera interview about the skyrocketing demand for beef tallow.

Hearth and Homestead founder Lily Wilmoth is pictured with her husband and five children. …

Tags Market Your Media, Mkt Digital, Online Business, Small Business, Social Media