Roku Opening Up to Data Partnerships: VP Sarah Harms Beet.TV [Video]

LAS VEGAS – Roku is the world’s number one TV operating system with 90 million households.

But, for Sarah Harms, VP of Advertising Marketing & Measurement at Roku, what sets the company apart is its combination of original content, ad technology assets, and rich consumer data.

“Not only are we the platform, but we’re also a publisher,” Harms told Lisa Granatstein, Editorial Director at Beet.TV, in this video interview.

Measurement is a key part of Harms’ remit at Roku. While the company has historically relied heavily on its own first-party data due to its scale, it now recognizes the need for partnerships.

This has led to relationships with companies like iSpot and Innovid to complement Roku’s own measurement solutions.

“Roku has provided tremendous value by helping consumers find the content that they care about and also helping our partners let their content be discovered,” Harms said. The company also enables …