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The Federal Communications Commission (FCC) put a final point on its reforms related to automatic or “robocalls” after deciding to ban the use of artificial intelligence (AI) generated voices for marketing calls.
“Although voice cloning and other uses of AI on calls are still evolving, we have already seen their use in ways that can uniquely harm consumers and those whose voice is cloned,” the FCC wrote in a Feb. 8 decision.
“Voice cloning can convince a called party that a trusted person, or someone they care about such as a family member, wants or needs them to take some action that they would not otherwise take,” the agency wrote. “Requiring consent for such calls arms consumers with the right not to receive such calls or, if they do, the knowledge that they should be cautious about …