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Rivian R2 pre-orders ‘well over’ 100,000 and climbing [Video]

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Brand Marketing on Social Media

Anticipation is building for Rivian’s more affordable R2 electric SUV. According to Rivian, R2 pre-orders are well over 100,000 as buyers line up to get some of the first next-gen Rivian EVs.

It’s been over four months since CEO RJ Scaringe unveiled Rivian’s more affordable R2 electric SUV.

After introducing the R2 in March, Rivian’s next-gen EV is already among the most anticipated electric vehicles.

The R2, starting at $45,000, is nearly half the cost of Rivian’s current R1S and R1T models, which cost $74,900 and $69,900, respectively.

Rivian’s R1 models helped establish the brand as a premium EV maker. The R2 is expected to expand its market and attract new buyers with a lower price tag.

The R2 still has that Rivian “essence,” but in a smaller, more affordable package. At 4,715 mm long, 1,700 mm tall, with a wheelbase of 2,935 mm, the R2 is much smaller than the R1S ( …

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