RIP Samsung Galaxy? Android phone maker considers changing iconic brand [Video]

Samsung has named all of its smartphones since 2009 with the ‘Galaxy’ name, but that could be set to change. According to a new report, the world’s best-selling Android manufacturer is considering rebranding some of its Galaxy line up to better differentiate its high-end premium devices.

Korean news outlet E-Today said Samsung “is said to be studying various ideas for changing or adding smartphone brands, as well as the pros and cons of launching new brands”, and that this is “interpreted as a strategy to strengthen its premium image by segmenting the Galaxy brand”.

It’s thought Samsung is looking into rebranding some of its Galaxy phones, possibly its Galaxy S and Galaxy Z series, to indicate to customers in a competitive market that they are flagship, desirable devices. The report states Samsung feels it is losing out to the iPhone, which, apart from the iPhone SE, is a brand that indicates a premium …

Tags Advertising, Small Business, Social Media, Social Media Marketing, Strategy