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Rihanna’s Savage X Fenty holding grand opening in Downtown Detroit on Friday [Video]

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Brand Marketing on Social Media

Rihanna’s lingerie, innerwear and apparel brand Savage X Fenty will open its first Michigan store in Downtown Detroit this week.

According to officials, the store along Woodward Ave. will have its grand opening on Friday, Aug. 30. It’s located at 1442 Woodward Ave. in a Bedrock building.

According to Savage X Fenty, the store will offer an assortment of styles across lingerie, lounge, sleepwear and sport with sizes ranging from XS to 4X for everyone.

“Through accessibility and convenience, we want to ensure that Savage X Fenty’s customers can shop and explore the brand on their own terms,” Chief Marketing Officer Vanessa Wallace said in a statement. “With our new store, we hope to reach all of Detroit and provide more opportunities to engage with our products firsthand.”

This is only the third Savage X Fenty store to feature the brand’s new design concept. The plan is to have 14 …

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