Rhone Introduces “Head in the Game” with Kevin Love, Lilia Vu, and Lauren Hartlage | PR Newswire [Video]

“Head in the Game” is a brand campaign featuring professional athletes and Rhone ambassadors Kevin Love, Lilia Vu, and Lauren Hartlage, designed to raise awareness around Mental Fitness

, /PRNewswire/ — Today Rhone, a leading lifestyle brand dedicated to championing Mental Fitness, unveiled its “Head in the Game” brand campaign, featuring Five-Time All-Star and NBA Champion Kevin Love; No. 2 in the Rolex Women’s World Golf Rankings Lilia Vu; and Lauren Hartlage who celebrated her third year on the LPGA Tour in August. The campaign will roll out across prime-time television and high-impact Out-of-Home (OOH) locations, including New York’s Times Square, from today.

In the TV spots- one centered around Rhone’s partnership with the NBA and Love and another spot focused on Rhone’s partnership with the LPGA, Vu, and Hartlage – Rhone’s ambassadors are captured amongst college and high school players as they prepare, focus, and drown out the noise …