RFK Racing Faces Eye-Watering Financial Setback As Huge Sponsor Set To Exit [Video]

According to a report from Sports Business Journal, RFK Racing is facing a large financial hurdle with a $2 billion setback rooted in a sponsorship dispute.

This stems from the recently signed Kroger sponsorship, which has led to brand friction with Brad Keselowski’s existing sponsor, King’s Hawaiian.

The development began with RFK Racing’s decision to expand its operations in the Next-Gen era, transitioning to a three-car team. As part of this expansion, RFK Racing signed former Stewart Haas Racing driver, Ryan Preece.

Preece’s inclusion was not only driven by his driving performances but also bolstered by the sizable sponsorship deal with Kroger he carried in. Kroger, a brand associated with multi-driver support, extended its reach into RFK’s lineup, promising substantial marketing leverage by aligning its identity with other sponsors like BuildSubmarines.com, Castrol, and Fastenal across all three RFK vehicles.