By Bruce Gil
President-elect Donald Trump’s administration is expected to push to ban TV advertising for prescription drugs — but Big Pharma won’t go down without a fight.
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“One of the things I’m going to advise Donald Trump to do in order to correct the chronic disease epidemic is to ban pharmaceutical advertising on TV,” Kennedy said in a video posted on the social media site X in November.
In May, while running for president himself, Kennedy pledged to issue an executive order on his first day in office to ban pharma ads on TV. He claimed that ad spending influenced media companies to provide favorable coverage of the industry.
Elon Musk, who the president-elect appointed to co-lead the new Department of Government Efficiency, also backs a ban. “No advertising for pharma,” Musk wrote on X in November.
Past efforts to regulate these ads have faced additional legal challenges, often …