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John Rowady, founder and CEO of rEvolution, has built a nearly 30-year career in the sports marketing industry. rEvolution, a global sports marketing agency based in Chicago, is at the forefront of connecting brands with sports audiences. As sports have increasingly merged with culture and lifestyle, Rowady has positioned rEvolution as a leader in the evolving landscape. Our interview took place during Monterey Car Week at Pebble Beach, where Rowady discussed how the agency has grown its global presence and emphasized the importance of his passion for sports in driving his entrepreneurial success.
Rowady’s journey into sports marketing began in Detroit, a city known for its rich sports culture. His love for both sports and business fueled his early career and ultimately led him to launch rEvolution after 12 years of professional experience. Today, the agency boasts over 200 employees and operates internationally with offices in Chicago, London, and Singapore. From the outset, Rowady envisioned a …