REVOLT Launches Black Shift: An Innovative AI-Powered Platform Unveiling Gen Z’s Values, Aspirations, and Behaviors | PR Newswire [Video]

This dynamic hub offers unique insights into core values driving Gen Z, further positioning REVOLT as the definitive authority on connecting with young audiences

, /PRNewswire/ — Today, REVOLT, the leading Black-owned multimedia company, unveiled Black Shift, a groundbreaking AI-powered research initiative from its creative agency, Six Zeros. This transformative study redefines how brands can understand and engage with Gen Z, offering an in-depth exploration of the values, behaviors, and aspirations driving this dynamic generation’s profound impact on culture.

Embracing their digital native status, Six Zeros conducted over 500 hours of in-depth interviews with 700+ young people in the U.S. over the course of one week. Utilizing a personalized AI approach for each participant, the study aimed to illuminate Black Gen Z’s lived experiences to provide a new understanding of the key factors driving their choices, beliefs, and values.

“Our mission at REVOLT is to help brands authentically connect with the next generation by leveraging …