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Retro-themed electric moped brand ONYX returns, with 55+ MPH bikes [Video]

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Brand Strategy

In an end-of-the-year miracle to close out 2024, the often-lauded ONYX moped maker has announced its return after shutting down operations earlier this year. The company’s return kicks off with the release of 100 limited edition electric mopeds.

ONYX Motorbikes first hit the scene in 2018, with founder and moped-builder Tim Seward launching the company to bring his custom designs for electric mopeds to life. The company grew its US manufacturing base and launched multiple models, but that growth came at a cost.

After Seward sold the company in 2019 to his friend James Khatiblou, who became the new CEO, Khatiblou led ONYX through several rollercoaster years of both boom and bust. But the company’s US-based manufacturing proved expensive, and bringing on new investors resulted in misgivings and stress that reportedly eroded Khatiblou’s health, culminating in the 37-year-old’s sudden death from a pulmonary embolism in late 2023.

A continuing battle ensued between the company’s creditors and investors …

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