Removing friction from the customer experience [Video]

In this blog, we explain how removing friction from marketing and sales can enable businesses to sell better and win more business.

The indelible words of Brian Halligan at HubSpot’s INBOUND event are still ringing in our ears. 

“Dollars flow where the friction is low.” – Brian Halligan, CEO, HubSpot.

Inbound 19 was an intense week of learning new things, networking with like-minded marketers and devising strategies based on what we had heard.  

And yet, amongst all of this activity, it was Brian’s words on removing the friction from the customer journey that stuck with us. 

When you look at someone’s daily routine, it’s telling how many of the “mainstream” products and services of the past have been replaced by new “disruptors”: Spotify has taken over iTunes, Airbnb has taken over hotels, JustEat and Deliveroo have taken over takeaways and Netflix has taken over (or more accurately, obliterated) Blockbuster, which …