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Regent Seven Seas Cruises Debuts Bold New ‘Unrivaled At Sea’ Brand Positioning [Video]

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Brand Strategy

Ultra Luxury Cruise Line Also Reveals Global Multi-Media Brand Campaign

‘Nobody Does It Better’ Featuring a Bespoke Recording of Classic Song ‘Unforgettable’

CANNES, France, Dec. 4, 2024 /PRNewswire/ — Regent Seven Seas Cruises®, has unveiled its striking new brand positioning featuring a strong and distinctive creative look and bold Unrivaled at Sea™ tagline, firmly cementing their position as the world’s leading ultra luxury cruise line. In addition, Regent has revealed a rich and emotive global brand campaignNobody Does It Better™ – encapsulating the extraordinary vacation experience found only on board The World’s Most Luxurious Fleet®.

Regent Seven Seas Cruises Brand Film “Nobody Does It Better”
The ultra luxury, all-inclusive Seven Seas Explorer, one of 6 ships in The World’s Most Luxurious Fleet

The exciting reveal is a culmination of a significant multi-year evolution of the brand, designed to best position Regent for continued success, and reflecting their unwavering dedication …

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