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Redesigned 2025 Audi Q5/SQ5 guides brand makeover in U.S. [Video]

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Brand Strategy
  • Redesigned SUV keeps the same proportions, lights up the exterior
  • 2025 Audi Q5 uses a 268-hp turbo-4 with standard all-wheel drive
  • 2025 Audi SQ5 employs a 362-hp turbocharged 3.0-liter V-6 with an air suspension 

Audi unwrapped the 2025 Q5 and SQ5 SUVs over Labor Day weekend, illuminating a new design, more efficient engines, and a software-driven architecture. Of the 20 new or redesigned vehicles Audi will launch in the next two years, there is no more important one than the redesigned third-generation Q5. 

Audi’s bestselling vehicle in the U.S. also makes up 44% of global Q5 sales,, but it could be the last of its kind. It’s the first Audi SUV to embrace the brand’s new Premium Platform Combustion platform, following the related 2025 Audi A5 revealed in July. 

That serves as one of the shorter tines in Audi’s two-pronged approach in the next decade as it goes fully electric by 2033. 

“Until then, we will have …

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