REDCON1 unveils the return of legendary “first energy drink” of the 80s, JOLT Cola, at NACS [Video]

BOCA RATON, Fla., Oct. 29, 2024 /PRNewswire/ — REDCON1, a leader in the Sports Nutrition industry, is set to re-introduce a cherished favorite, JOLT Cola, to a new generation of consumers, in a deal facilitated by JOLT Cola’s licensing agency, IMG. The iconic partnership merges JOLT’s legendary brand recognition with REDCON1’s modern, high-energy lifestyle image – offering a unique product that combines the best of both worlds.

Known as the first energy drink of the 80’s, JOLT Cola captured the hearts of consumers with its unique features and qualities. Its return marks a significant milestone, as it promises to deliver the same qualities that made it a household name, with a fresh twist tailored to the modern consumer.

“We are excited to partner with IMG to bring back JOLT Cola,” said Aaron Singerman, REDCON1 founder. “This product holds a special place in the hearts of many, and we are committed to preserving its original …

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