This video explores the marketing genius behind Red Bull’s Stratos mission – Felix Baumgartner’s jump from space. It dives into how Red Bull leveraged digital tools to achieve record-breaking brand awareness and engagement, making it a cultural phenomenon. You’ll also learn about the target audience, the strengths and weaknesses of the campaign, and even get recommendations for how it could be improved.
Buckle up and get ready to see how Red Bull truly gave wings to marketing!