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Ralph Lauren goes with basic blue jeans for Team USA’s opening Olympic ceremony uniforms WPXI [Video]

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Brand Development

NEW YORK — (AP) — When Team USA walks with the world’s athletes at the Paris Olympics’opening ceremony, they’ll be doing so in snappy tailored navy blazers from Ralph Lauren — and blue jeans.

Just regular, everyday denim blue jeans.

Ralph Lauren, which unveiled Tuesday its ninth turn creating Olympic parade looks for the Americans, is billing the pairing as “unexpected” yet classic.

David Lauren, the company’s chief branding and innovation officer and its founder’s son, was unbothered by the casualness of blue denim.

“We work very closely with Team USA to make the athletes feel at once dressed up, feel like a team, but at the same time comfortable and very distinctively American,” he told The Associated Press on Monday during a media preview at the company’s posh New York headquarters.

“Nothing says America like blue jeans, especially when we’re in Paris,” Lauren added. “And it gives the athletes a chance to feel a sense of a culture but also feel like themselves …

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