Quick Wins for Effective Brand Strategy with Chase Friedman [Video]

Personal Brand Strategy Overview

In this episode, Alex Birkett talks with Evelyn Frison about branding and brand strategy. They discuss how to uncover differentiated selling propositions, conduct research, and identify target audiences. Evelyn shares insights on how branding and positioning inform messaging and marketing, and the integration of brand and performance marketing campaigns. The conversation also covers building communities, drawing lessons from Evelyn's fitness group community, and applying them to marketing, management, and life.Key TakeawaysDifferentiated Selling Propositions: Importance of uncovering unique selling points through research and understanding the target audience.Brand Strategy: How branding and positioning drive messaging and marketing campaigns.Integration of Marketing Campaigns: The need for integrated brand and performance marketing efforts.Community Building: Insights from Evelyn's experience with a fitness group community and its application to broader marketing strategies.Research and Validation: The process of validating hypotheses about the target audience through surveys, interviews, and focus groups.Fundamentals of Branding: Emphasis on basic branding practices and avoiding common mistakes like over-fixation on design.Retention Marketing: The rising importance of retention and loyalty in marketing, supported by authentic community building.Positioning in B2B vs. Consumer Brands: Differences and strategies for effective positioning in B2B and consumer markets.Show LinksVisit Boas AgencySing up for GOALszn NewsletterConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this video, we take a look at Verizon’s new V logo! Join us as we explore the design, the inspiration behind it, and what this rebranding means for Verizon’s future. Stay tuned to see how this new logo will be integrated across their services and marketing.If you find this video informative, please give us a thumbs up and subscribe for more updates on tech and branding news. Don’t forget to hit the bell icon to get notified about our latest videos!Have any questions or thoughts? Drop them in the comments below, and share this video with anyone who might find it interesting.Please help us make better content by donating below.https://www.paypal.com/donate/?hosted_button_id=PJNX34X743B2YKeywordsVerizon, new V logo, Verizon logo, rebranding, logo design, branding news, tech news, Verizon update, Verizon branding, new logo launch, corporate branding, logo inspiration, marketing updates, Verizon marketing, tech industry newsYouTube Title Hashtags#Verizon #VLogo #Branding #TechNews #Rebranding #LogoDesign #VerizonUpdate #MarketingNews #Verizon #VLogo #Branding #TechNews #Rebranding #LogoDesign #VerizonUpdate #MarketingNews #VisualIdentity #BrandEvolution #CorporateBranding #TechIndustryNews #NewLogo #ModernDesign #CorporateIdentity

Excited to reveal the playful and vibrant logo design for Polkadot Bar! #GraphicDesign #LogoDesign #PolkadotBar #Branding #VisualIdentity #BarDesign #YoungVibes #ModernDesign #CreativeLogo #DesignInspiration #ChillSpot